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A Brand Transformation

Izumi Caroline Springs is a traditional Japanese restaurant located in the Western Suburbs of Melbourne, Caroline Springs, VIC.
izumi Japan Final

The Challenge

In April 2020, The Axiom Digital Social Media team were tasked with transforming Izumi Caroline Springs’ online social media presence during one of the most uncertain times for businesses. This was an especially tough time for businesses in the hospitality niche.

The Delivery

The unprecedented events of the COVID-19 pandemic meant the team needed to react to the unknown. And fast. We needed to be swift in delivering a digital marketing strategy for Izumi. So that they could continue delivering to their hungry customers. 🍣

The Solution

  • A complete overhaul of the business Social Media channels
  • A reimagining of the business persona
  • Creating brand consistency
  • Necessary tweaks to the existing website
  • Ordering online ordering systems

The Challenge

After a successful year in 2020, despite the ongoing events of the COVID-19 pandemic. The Axiom Digital design team approached Izumi Caroline Springs with a branding solution that would bring new life to their business. A new brand identity, coupled with a brand new website designed and developed by Axiom Digital, would be introduced in July 2021.

The Delivery

Axiom Digital delivered a refreshed brand package as well as a more user friendly and stramlined website. Designed to get customers where they needed to be without many clicks. Prior to this, the website and business branding had gone untouched for almost a decade. 

The Solution

  • A complete overhaul of the business brand and persona
  • New website designed & developed from the ground up
  • Further creating brand consistency across social channels
  • Streamlining the user journey through navigation enhancements

Branding & Website

izumi Japan Final
Group 6 CopyCreated with Sketch.

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