CASE STUDY / SOCIAL MEDIA

A Social Media
transformation.

Izumi Caroline Springs is a traditional Japanese restaurant located in the western suburbs of greater Melbourne, Caroline Springs, VIC.

April 2020

Izumi white png

The Challenge

in April 2020, The Axiom Digital Social Media team were tasked with transforming Izumi Caroline Springs’ online social media presence during one of the most uncertain times for businesses. This was an especially tough time for businesses in the hospitality niche.

The Delivery

The unprecedented events of COVID-19 pandemic meant the team needed to react to the unknown. And fast. We needed to be swift in delivering a digital marketing strategy for Izumi. So that they could continue delivering to their hungry customers.🍣

The Solution

  • A complete overhaul of the business Social Media channels
  • A reimagining of the business persona
  • Creating brand consistency
  • Necessary tweaks to the existing website
  • Ordering online ordering systems

The Delivery