It’s crazy to think that we are already closer to 2020 than we are the start of 2019, isn’t it?

Time seems to be flying by, and it certainly does not wait for anyone in the realm of digital marketing.

Every year there are new trends that come onto the scene in this fast-paced environment.

As a business owner or marketer, it is so important to stay ahead of the game so that you can make sure your business is effective and does not lose traction online.

With that being said, in this blog post, we are going to take a look at some of the important things you should know about digital marketing in 2020. So, let’s get right to it…

The growth of AI chatbots

We have already seen chatbots come onto the scene and more and more businesses are embracing them. Chatbots are good because they ensure that your business is present at all times and so they take away the barriers that are associated with the typical 9-to-5 customer service hours.

However, as 2020 comes about, we are going to se chatbots explode in terms of their sophistication and popularity. It is predicted that by the time we get to 2023, retailers will be able to increase their sales by $112 billion and reduce costs by $439 billion thanks to the use of chatbots.

Marketers will need to focus on ensuring their chatbots are sophisticated and that they are incorporated into their site in a manner that boosts performance so that this has a positive impact on their search engine ranking rather than a negative one.

Optimizing for voice search

Aside from the growth of chatbots, we are also going to see growth in terms of voice marketing. There is no denying that voice commands are becoming more and more popular; from Alexa devices to using voice to type on our phones. Because of this, you are going to need to adapt your marketing strategy. The statistics back this up.

Google has revealed that voice search accounts for one-fifth of all of their searches at the moment. Moreover, when it comes to those between the ages of 18 and 29-years-old, currently 71 per cent of all smartphone users are utilising the voice assistant on their smartphone. This is according to Thrive Analytics.

Therefore, it makes sense for businesses to start investing in voice search for 2020. There are many different elements when it comes to getting voice search right but one thing a lot of businesses will be focusing on is making their content more conversational.

Optimizing for on-SERP SEO

Last but not least, the final piece of the puzzle is optimizing for on-SERP SEO. If you have heard of a zero-click result before, this is when Google will answer your query in the form of an automated snippet. This happens when you ask a question and there is a clear and obvious result.

For example, what is the temperature in ‘X’ location? According to Jumpshot, 61.8 per cent of all Google search results are zero-search results, and this is why you need to adapt your strategy to suit this. The automated snippet will come from a webpage that ranks on page one of Google. This indicates that there needs to be a dedicated effort to boosting SERP in 2020. The problem is that a lot of us are yet to figure out on-SERP SEO. therefore, there is a battle to see who can figure this out first, because when they do, there will be a huge competitive edge.

So there you have it: some of the important things that you need to know about digital marketing in 2020. There is no denying that the face of digital marketing is changing all of the time. If you do not adapt and make changes, you are only going to get left behind. No one, no matter what industry they operate in, can afford to be stagnate. If you are worried that your digital marketing strategy is outdated and that you are falling behind the competition, it is important to get in touch with an expert company to assist you sooner rather than later.